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Legal

Privacy Policy

Last updated: January 19, 2026

This Privacy Policy explains how White Luban Est. Trading SPC ("Company") collects, uses, stores, and protects personal data through 55 Coffee digital platforms, including the website, mobile applications, and in-store systems ("Platforms").

55 Coffee currently does not provide delivery services. Personal data is collected primarily for loyalty programs, space or room bookings, customer engagement, and service improvement.

The Company processes personal data in accordance with the laws and regulations of the Sultanate of Oman, including the Personal Data Protection Law issued under Royal Decree 6/2022.

Personal Data We Collect

To provide our services, we may collect the following personal data.

Personal Information
  • Name
  • Email address
  • Phone number

Providing personal data is optional. However, certain services such as loyalty programs, reservations, or customer communications may not be available without it.

Automatically Collected Information

When you use our Platforms, we may automatically collect limited technical data, including:

  • IP address
  • Approximate location
  • Device type and operating system
  • Browser information
  • Cookies and usage data

This information helps us maintain platform security, analyze usage, and improve user experience.

Sensitive Personal Data

The Company does not collect sensitive personal data, including:

  • Civil ID or passport numbers
  • Financial account information
  • Health data
  • Religious or political information
  • Criminal history

Purpose of Data Collection and Use

Personal data is used only for legitimate and specific purposes, including:

  • Registering and managing loyalty program accounts
  • Managing space, room, or table bookings
  • Sending booking confirmations and reminders
  • Communicating offers, rewards, and promotions
  • Responding to guest experience and support requests
  • Conducting internal analytics and service improvement
  • Notifying users of policy or service updates

Data Retention

Personal data is retained only for as long as necessary to fulfill the stated purposes or to comply with legal and regulatory requirements in Oman.

Loyalty and booking information may be retained while your account remains active or as required for audit, operational, or dispute resolution purposes.

Sharing of Personal Data

Personal data may be shared with trusted service providers only when required, including:

  • Loyalty and CRM system providers
  • Booking and reservation system providers
  • Communication platforms for email or SMS
  • Analytics and IT service providers

All third parties are bound by confidentiality and data protection obligations.

Data Security

The Company applies reasonable technical and organizational safeguards to protect personal data from unauthorized access, misuse, alteration, or loss.

While security measures are in place, no system can guarantee absolute security. Use of the Platforms is at your own risk.

Your Rights

Under Omani data protection laws, you have the right to:

Access

Access your personal data held by us

Correction

Request correction of inaccurate or outdated information

Withdraw Consent

Withdraw consent for communications at any time

Deletion

Request deletion of personal data, subject to legal limitations

Requests may be submitted through the contact details below.

Providing Personal Data

You may choose not to provide personal data. However, this may limit your ability to participate in loyalty programs, make reservations, or receive certain communications.

Contact Information

For questions or requests related to this Privacy Policy or your personal data, contact:

Guest Experience Team
55 Coffee

This Privacy Policy was last updated on January 19, 2026.